Project Overview

About swift services

This platform connects users with skilled local professionals for quick and easy home repair and maintenance services. It's designed for people who don't have the time or skills to fix household problems themselves, offering reliable and fast solutions.

Our project had two main tasks:

1. Focused on finding and booking a cleaner on the App

   
   

2. Arranging and booking plumbing services on Website

Business Needs

There isn't a platform available that can comprehensively identify and fix all home issues, such as plumbing, cleaning, and electrical problems, etc while providing access to a diverse array of technicians to address these challenges efficiently.

Target Users

• Someone who needs a technician.

• The technicians who provide services.

Business Goals

• Encourage users to choose our services.

• Foster trust in our platform.

• Inspire people to join us as providers.

Challenge

We offer a variety of services, providing users with a wide range of options in the search bar. It’s important to present these options in a way that ensures a great experience for each user.

Design Thinking

• Survey

• User Interview

• Competitive Analysis

• Affinity Diagram

• Persona

• Site Map

• User Flow

• Task Flow

• Mood Board

• UI Kit

• Sketch

• Mid- Fid Wireframe

• Prototype

• Usability Testing

• Accessibility Testing

• A/B Testing

Initial Problem

Problem Definition

Solution

Discover

Competitive Analysis

To gain a deeper understanding of user preferences, we conducted a brief survey with 64 respondents.
Here are some key insights we gathered

Survey

Additionally, we conducted a competitive analysis by exploring two types of websites: one with a similar business model and another to evaluate their flow and user-friendliness. This helped us gain valuable insights and inspiration.

Key Takeaways from the Inspirational Models

• We needed to design a search bar navigation with many different items so we inspired two popular websites Booking.com & Kiwi.com & Airbnb.com and then we created useful search navigation.

User Interview

After talking to 18 potential users, we gathered direct quotes that gave us great insights and helped shape our design process.

what concerns do you consider when booking a home cleaning service through a web application?

we have designed various sections of the app to address users' concerns and have tried to respond to them all.

Key Takeaways from similar Business Models

• We want to show the user's needs in the best way, so we had to check out what methods the competitors are using for that.

• The results show that the cleaning factor is super important, and some people usually go for eco-friendly detergents more than others.

Define

Affinity Diagram

After talking to 18 potential users and making an affinity diagram, we found a common need when people look for someone to fix a home problem.

Key Takeaways

• Price Card : Users prioritize viewing the detailed breakdown of the price card. Having comprehensive information about each component helps them feel confident in using the services.

• About cleaner : Users want to see a personalized profile for each cleaner, allowing them to choose based on skills, abilities, and reviews from others.

• Service included : Users felt they needed more in-depth info about each service, so we provided lots of details to help them out.

Persona

After doing interviews and analyzing the results, we created a user persona for the Swift services App. The users' needs and challenges are guiding us through the app development process.

Site Map

We figured out how to organize the different sections of our website and put together the first version of our sitemap. But after doing some usability testing during the design process, we ended up creating the final version.

User Flow

Here, you can see the user flow from entering the website to finding a service that perfectly matches an expert.

Task Flow

We designed two task flows: one for addressing a plumbing issue and another for focusing on cleaning services.

Develop

Design Solution

After analyzing our research data and understanding user needs, we developed solutions to address their concerns and integrated them into our design

Challenge 1 : Search bar

Our goal is to create a search experience that enables users to achieve optimal results while keeping it easy to use and accessible.

Solution

We've taken inspiration from popular, user-friendly platforms and prioritized our users' needs in designing this section of the search bar.

Challenge 2: Cleaning Card

Through our research on information architecture and user interviews, we discovered that most people are
overwhelmed by too many house-cleaning options.

Solution

Our cleaning cards feature four different types, each displaying the available options.

Challenge 3: Add Extra

We have several key options that can benefit users, so it's essential to present them clearly.

Solution

We designed this section to assist users who are unsure about how many cleaners to hire or who may lack cleaning supplies.

UI Kit

Using the mood board as a foundation, we developed a UI kit to ensure efficiency and consistency throughout the design process.

Mood board

We've chosen a color inspired by some tools and nature.

Deliver

Iteration and Usability Tests

We made multiple iterations driven by usability testing and feedback. Below are some of these iterations.

Home Page iterations

Primary Reasons for the Redesign

• Having an icon was recognisable for users.

• The search items are gathered into one box to make it easier for users to find them.

• Search bars create a more accessible option for each service.

Cleaning Page Iteration

Primary Reasons for the Redesign

• Users were frequently confused about which button to click, as both buttons had the same color.

• Users often missed the hamburger menu for filtering and sorting, so we redesigned it for easier access.

High-Fidelity

Reflections

What I have learned from this project

• In this project, I discovered how important research is at every stage of the design process and how it can really boost the final product.

• I discovered that testing and making improvements can really help make a product more user-friendly and better received.

• I learned that creating a UI kit helps maintain a consistent design and makes it easier to communicate with teammates. Plus, it simplifies any future modifications to the product.

What I can do next

• Conducting usability tests and making iterative changes to improve the product’s user-friendliness.

• Enhancing the accessibility of the pages to ensure they are usable for a wider range of users especially for disabled people.

Get in touch

Location

London, UK